Build marketing funnels by dragging blocks
Example funnel with real campaigns connected to pages, events and splits — live metrics on every node.
- Traffic
- Pages
- Events
- Logic
What is
Marketing funnel creator built into GIO Brain
The Funnel Builder is GIO Brain's marketing funnel creator: a visual tool to build marketing funnels and sales funnels on the same canvas — from Google Ads and Meta Ads campaigns to landing pages, leads, A/B splits and purchases — using real data from connected accounts, without spreadsheets. Unlike static flowcharts, each node surfaces automatic metrics (impressions, clicks, conversions) and resolves URLs, targeting and geo when campaigns are bound to the funnel.
Full visual canvas
Zoom, pan, minimap, edge reconnection, autosave and PNG/PDF export of the viewport.
Live campaigns on the canvas
Drag campaigns, ad groups and audiences from your connected accounts directly into the funnel — active/paused status visible.
Funnel summary
Panel with totals, step-to-step rates and A/B or yes/no branch summaries.
Collaboration by role
Owners and editors modify; viewers follow in read-only mode with a top banner.
Marketing & sales funnels
Marketing funnel, sales funnel and full journey
A marketing funnel creator must go beyond drawing: connect acquisition, nurture and conversion with real numbers. In the Funnel Builder you model top-of-funnel (traffic and awareness), sales funnels (lead → opportunity → purchase) and A/B branches in the same project — by dragging live campaigns from Google Ads and Meta Ads accounts.
Marketing funnel
Map acquisition channels — Google Ads, Meta Ads, organic (Search Console), email and remarketing — through pages and engagement events. Ideal for visualizing awareness, consideration and nurture journeys with live metrics per step.
Sales funnel
Build complete sales funnels: paid traffic → landing → lead → A/B split → checkout or WhatsApp. See conversion rates between steps, compare funnel branches and spot bottlenecks where leads stop advancing.
Visual creator with live data
Replace outdated spreadsheets and diagrams with a funnel creator that reads official Google Ads, Meta Ads, Search Console and Mautic APIs — auto-filling URLs, targeting and metrics when you connect nodes.
How it works
How GIO Brain's marketing funnel creator works
The Funnel Builder turns building marketing and sales funnels into a visual drag-and-drop flow — connected to your ad accounts. Instead of manually updating spreadsheets, you place campaigns, pages and events on the canvas, link nodes with edges and let GIO Brain auto-fill URLs, targeting and metrics via official Google Ads, Meta Ads and Search Console APIs.
To get started, open the Funnel Builder inside a GIO Brain project with Google Ads or Meta Ads accounts connected via OAuth. The side palette offers traffic, page, event and logic blocks; at the same time, the entities bar lists live campaigns from linked accounts — just drag a campaign onto the canvas and it becomes a node with active or paused status visible.
Drag and drop works like a flow editor: place nodes anywhere, connect outputs and inputs with handles (connection points) and reorganize the funnel with zoom, pan and minimap. When you link a campaign to a landing page, the funnel creator resolves the destination URL automatically — if all ads point to the same page, the node fills itself; if URLs differ, a selector appears in the side panel.
Real-time metrics are the key difference from static diagrams. Each node can display impressions, clicks, conversions or leads pulled live from connected account APIs, refreshing approximately every 90 seconds. Choose 7, 30 or 90 day windows, compare to the previous period and see conversion rates calculated automatically between connected steps in the funnel summary.
Automatic integration goes beyond numbers: when you connect targeting to campaigns, keywords and audiences are filled; when you link a geo map, geo targeting appears on the canvas; organic blocks receive top Search Console queries; A/B splits and delays model branches and waits between steps. Everything persists with autosave (~1 second) and can be exported as PNG or PDF for reports and presentations.
Drag and drop campaigns and blocks
Google Ads, Meta Ads and LinkedIn campaigns, ad groups, pages, events and splits — all placed on the canvas with drag and drop, without manually recreating structure.
Connections that fill themselves
Link campaign → landing → event and the Funnel Builder resolves URLs, targeting, organic queries and Meta/Google conversion bindings automatically.
Live metrics on every node
Impressions, clicks, leads and conversions updated via connected account APIs — with smart cache, configurable periods and comparison vs previous period.
Summary with step-to-step rates
Panel aggregates funnel totals and calculates pass-through rates between connected nodes, including A/B or yes/no split branches — ideal for sales funnels.
Autosave and export
Changes saved automatically every ~1s; export the viewport as PNG/PDF; duplicate, group and reorganize nodes with keyboard shortcuts.
Team collaboration
Owners and editors build the funnel together; viewers follow in read-only mode — useful for aligning agency, client and internal teams on the journey.
Visual editor
Funnel editor with palette and grouping
Build marketing funnels by dragging blocks from the palette or live entities from connected accounts. Group nodes visually, duplicate selections and export funnel presentations.
Palette + live entities
Traffic, page, event, logic and annotation blocks — plus Google, Meta and LinkedIn campaigns draggable into the funnel.
Embedded ad groups
In Google Ads and Meta, expand/collapse ad groups or ad sets inside the campaign node with dedicated handles.
Visual grouping
Select 2+ nodes (Ctrl/Cmd+G) to create resizable containers — visual organization without changing campaign logic.
Export and persistence
PNG/PDF export of the viewport; autosave; explicit "Save now"; session concurrency control.
Blocks palette
Blocks to build complete marketing funnels
From traffic origin to conversion: combine paid channels, organic, email, events and conditional logic in a single canvas.
Traffic
- Ad
- Organic (GSC)
- Social
- Popup
- Notification
- Remarketing
- Offline
Pages
- Landing
- Sales
- Signup
- Checkout
- Thank you
Events
- Lead
- Purchase
- Signup
- Click
- View
- Form
Logic
- A/B split (percent or yes/no)
- Delay (hours/days, presets D+1/3/7)
Annotation & layout
- Note
- Free text
- Auto-segmentation
- Geo map
- Group (container)
Auto-fill
Smart connections between funnel nodes
When you bind campaigns to pages, maps or events, the Funnel Builder runs resolvers that populate URLs, targeting, organic queries and conversion links — reducing manual work.
| Connection type | Source → Destination | Auto effect |
|---|---|---|
| Landing link | Campaign/ad group → Page | Resolves landing URL (Google Search/PMax, Meta site); auto-fill if all ads point to same URL |
| Geo map link | Map → Campaign/ad group | Loads geo targeting on the map (radius, cities, coverage) |
| Targeting | Targeting → Campaign | Populates keywords and Meta/Google targeting |
| GSC insights | Targeting → Organic | Top queries from Search Console in the organic block |
| Channel tag | Traffic → Step | Marks channel on the funnel step |
| Split branch | Split → Downstream | A/B or yes/no branch with customizable labels |
| Ad → Event | Ad/page → Event | Links Meta/Google events; auto-link WhatsApp when applicable |
Native integration
Integrated with ad platforms
The Funnel Builder isn't an isolated diagram: it reads real data from accounts linked to the GIO project and auto-fills nodes when you connect campaigns, pages and events.
| Platform | Funnel support | Highlights |
|---|---|---|
| Google Ads | Full | Campaigns, ad groups, metrics, keywords, URLs (Search + PMax), geo targeting, conversion events |
| Meta Ads | Full | Campaigns, ad sets, metrics, targeting, site URLs, WhatsApp, events |
| LinkedIn Ads | Partial | Live campaigns + campaign-level targeting; no ad group or automatic landing URLs |
| Google Search Console | Pro+ | Organic block, top queries, page path filters |
| Mautic | Connection | Email block linked to Mautic campaign or contact |
| TikTok Ads | Visual | Visual accent in the palette; live campaigns in roadmap |
Live metrics
Automatic metrics and conversion summary
Each node can use manual value or live metrics from the connected account, with ~90s cache and optional comparison vs previous period.
Metric modes
Manual (typed in node) or automatic live via API from Google/Meta/GSC accounts.
Periods
7, 30 or 90 days; toggle "vs previous period" for trends.
Volume vs outcome
On Meta choose between impressions/clicks and outcome metric (conversions, leads, etc.).
Funnel summary
Aggregated totals and conversion rates computed between connected steps on the canvas.
Drag & drop
Draggable entities from connected accounts
Bring real campaigns into the funnel — no need to recreate structure manually.
Live campaigns
Google Ads, Meta Ads and LinkedIn Ads with active/paused status visible on the canvas.
Ad groups and ad sets
Embedded in the campaign node; expand/collapse handles campaign-out, ag-{id}, campaign-in.
GIO audiences
Audiences from /publicos with synchronized contact counts when loaded.
Get started
Build your first funnel in 5 steps
From project to export: a simple flow to map campaigns, pages and conversions on the visual canvas.
Create a GIO Brain project
Go to app.giobrain.com, create a project and connect Google Ads, Meta Ads or Search Console via OAuth.
Open the Funnel Builder
In the project go to /projects/{id}/funnel-builder — the visual canvas loads with palette and entities from connected accounts.
Drag campaigns and blocks
Place live campaigns, pages, events and logic (split, delay) on the canvas; connect nodes to trigger auto-fill.
Configure live metrics
Choose period (7/30/90 days), automatic or manual mode and enable comparison vs previous period on relevant nodes.
Analyze and export
Use the funnel summary to review step rates; export PNG/PDF for presentations. Autosave persists changes automatically.
Prerequisites
What to connect before using the Funnel Builder
Funnel features depend on active integrations in the project. Connect accounts below to unlock blocks, metrics and auto-fill.
| Resource | Funnel use |
|---|---|
| Linked Google Ads account | Campaigns, ad groups, metrics, targeting, URLs, geo |
| Linked Meta account | Campaigns, ad sets, metrics, targeting, URLs, events, WhatsApp |
| Search Console (Pro+ plan) | Organic block, GSC queries, page path filters |
| Mautic connected | Email block linked to email or campaign |
| Google Maps API key | Geographic map with geo targeting visualization |
Productivity
Canvas keyboard shortcuts
Edit marketing funnels faster with editor shortcuts.
| Shortcut | Action |
|---|---|
| Ctrl/Cmd + D | Duplicate selection |
| Ctrl/Cmd + G | Group selection |
| Ctrl/Cmd + Shift + G | Ungroup |
| Shift + click | Multi-select |
| Backspace / Delete | Delete selection |
help
FAQ
Questions about funnel creator, marketing funnel and sales funnel
Answers about creating marketing and sales funnels, integration with Google Ads, Meta Ads and automation in GIO Brain.
You drag blocks from the palette (traffic, pages, events, logic) or live campaigns from connected accounts onto the canvas. Place nodes, connect output and input handles to form the funnel and reorganize with zoom, pan and minimap. When you link nodes — e.g. campaign → landing page — auto-fill triggers resolvers that complete URLs, targeting and metrics.
Yes. Nodes set to automatic mode fetch live metrics via Google Ads, Meta Ads or Search Console API, with an approximate 90-second cache. You see updated impressions, clicks, conversions and leads, choose 7, 30 or 90 day periods and can compare to the previous period. The funnel summary calculates rates between connected steps.
A marketing funnel creator is a tool that lets you visually build the customer journey — from acquisition to conversion — connecting channels, pages and events. GIO Brain's Funnel Builder goes beyond diagrams: it reads real data from Google Ads, Meta Ads and Search Console, auto-fills URLs and metrics and calculates rates between funnel steps.
A marketing funnel focuses on acquisition and nurture (traffic, engagement, leads). A sales funnel covers commercial conversion (qualified lead → proposal → purchase). In the Funnel Builder you build both on the same canvas — e.g. Google Ads → landing → lead → A/B split → checkout or WhatsApp — with live metrics at each step.
Connect your accounts in GIO Brain, open the Funnel Builder and drag live campaigns onto the canvas. Link each campaign to a landing page (URL auto-filled), add event nodes (lead, purchase) and A/B splits. Configure automatic metrics for 7, 30 or 90 days and use the funnel summary to see conversion rates between steps.
GIO Brain's visual marketing funnel creator integrated into the platform. It maps paid and organic traffic, pages, conversion events and logic (splits, delays) inside a project canvas, with live metrics from connected Google Ads, Meta Ads and Search Console accounts.
Yes. Full support for Google Ads (campaigns, ad groups, metrics, keywords, Search/PMax URLs, geo and events) and Meta Ads (campaigns, ad sets, metrics, URLs, WhatsApp and events). Drag live campaigns into the canvas to enable auto-fill of URLs and targeting.
Yes. Auto-bound nodes fetch live metrics via API from connected accounts, with an approximate 90-second cache. You can choose 7, 30 or 90 day windows and compare to the previous period. Manual values are also supported.
When you bind a campaign or ad group to a page node, the Funnel Builder resolves landing URLs via API. If all ads point to the same URL (allSame: true) the node is auto-filled; different URLs open a selector in the side panel.
The Funnel Builder is available in GIO Brain projects with ad accounts connected. Features like the organic block with Search Console require Pro or higher with a linked GSC property via OAuth.
Yes. Export PNG or PDF of the current canvas viewport — useful for reports, client alignment and marketing documentation.
Static flowcharts don't read campaign data. GIO's Funnel Builder connects to official APIs (Google Ads, Meta Ads, Search Console, Mautic), auto-filling metrics, URLs, targeting and organic queries when you bind nodes.
Technical limits: up to 500 nodes and 1000 edges per funnel (2 MB JSON max), validated by the backend when saving. This covers most complex marketing journeys with multiple channels and branches.
Get started
Ready to create your marketing or sales funnel?
Create your GIO Brain account, connect Google Ads or Meta Ads and use the visual funnel creator — marketing and sales funnels with live metrics and smart auto-fill.