Clicks
Total organic clicks on Google Search, compared with the previous period.
Search Console integration
Organic traffic, side by side with paid media
While Google Ads handles paid media, Search Console brings organic (SEO) performance. GIO treats both contexts separately and uses search data to generate diagnostics and recommendations.
Impressions
How many times your URLs appeared in search results.
CTR
Click-through rate (clicks ÷ impressions) by query, page, country and device.
Average position
Impression-weighted average position — the basis for spotting opportunities.
Official Google OAuth 2.0 with read-only scope (webmasters.readonly). GIO never changes Search Console settings — it only reads data. Available on the Pro plan or higher.
Google Ads vs. Search Console
Two distinct contexts, handled independently by GIO.
| Google Ads | Search Console | |
|---|---|---|
| Type | Paid media | Organic traffic |
| Metrics | CPC, conversions, ROAS | Clicks, impressions, CTR, position |
| Latency | Near real time | ~2 days (Search Analytics API) |
| Analysis focus | Campaigns and bids | Content, indexing and SEO |
SEO dashboard
SEO dashboard
A complete panel that consumes Google's Search Analytics API and consolidates the organic performance of the connected property.
Key KPIs
Four aggregated metrics for the period, each with a variation indicator vs. the equivalent previous period.
Winners & Losers
- 1Top gains — Queries or pages that gained clicks in the period.
- 2Top losses — Queries or pages that lost clicks and need attention.
SEO dashboard
Global filters
Every block respects the active filters. Clicking a table row applies a quick filter on the query or URL.
| Filter | Values |
|---|---|
| Date range | Presets or custom range |
| Search type | web, image, video, news, discover |
| Device | desktop, mobile, tablet |
| Country | ISO code (e.g. bra) |
| Page | specific URL or path |
| Query | specific keyword |
Time chart and trends
Daily series configurable by clicks, impressions, CTR and average position — correlate content or algorithm changes with traffic shifts.
Detailed tables
Six tabs with sorting, pagination and local search; share bars show the relative weight of each row.
Keywords
Top queries — clicks, impressions, CTR and position.
Pages
Top URLs — clicks, impressions, CTR and position.
Countries
Organic performance by country.
Devices
Desktop, mobile and tablet.
Appearance
Search appearance — rich results, FAQ, AMP, etc.
URL inspection
Per-URL indexing diagnostics.
SEO opportunities
Automatic SEO opportunities
GIO computes opportunities from your top queries — concrete points where you can gain traffic with little effort.
Striking Distance
Queries in position 8–20 with at least 50 impressions — candidates to reach the first page with content tweaks, internal links and on-page work.
CTR below expected
Queries in position 1–10 with 100+ impressions whose CTR is below what's expected for the position — a sign of weak titles/meta descriptions or unattractive snippets.
Position distribution
Histogram of top queries by range, to see ranking concentration and growth potential.
Top 3
Positions 1–3
4–10
First page, outside top 3
11–20
Second page — striking distance target
21+
Deep positions, low visibility
Technical tools
Technical SEO tools
Technical diagnostics in the same panel: indexing, sitemaps and page performance.
URL inspection
Per-URL indexing diagnostics, equivalent to the Search Console tool.
Indexing status (verdict PASS/PARTIAL/FAIL)
Google canonical vs. user canonical
Robots.txt and indexing state
Last crawl and page fetch state
Sitemaps that reference the URL
Mobile usability and rich results
Sitemaps
Lists the sitemaps submitted for the property, with processing status.
Path and type (sitemap or index)
Last download by Google
Submitted vs. indexed URLs
Detected errors and warnings
PageSpeed and Core Web Vitals
Performance analysis via PageSpeed Insights, for the property and for the pages with the most impressions.
Performance, SEO, accessibility and best-practices scores
Core Web Vitals: LCP, INP/FID and CLS
Mobile or desktop mode
Up to 10 URLs with the most impressions in the period
AI analysis
Deep AI analysis
Beyond the visual panel, GIO runs SEO analysis with real data from the connected property — without making up numbers. The analysis complements the dashboard with tailored diagnostics and recommendations.
What GIO can analyze
Diagnose drops or growth in organic traffic
Compare query and page performance across periods
Identify high-potential keywords (striking distance, low CTR)
Cross-reference countries, devices and search types
Point out which pages to optimize first, by impact
Example questions
Analyze my Search Console for the last 28 days
Which keywords are losing clicks?
What should I do to improve my pages' CTR?
Which pages have many impressions but few clicks?
In development
Roadmap
The integration is evolving from analysis to active recommendation. In development:
SEO improvement recommendations
Concrete actions from your data, prioritized by estimated impact.
- Optimize title and meta description on low-CTR pages
- Improve content for striking distance URLs
- Fix detected indexing issues
- Technical fixes from Core Web Vitals
Page and post suggestions
Content ideas based on real queries and coverage gaps.
- New pages for keywords with demand and little coverage
- Blog posts from long-tail queries and questions
- Content clusters (hub and spoke pages)
- Editorial calendar ordered by opportunity
Analysis linked to recommendations
Exportable SEO action plans and tracking of progress after implementation.
- Link recommendations to specific queries/pages
- Compare periods to measure the result
- Actionable plans, not generic lists
Start now
Ready to analyze your SEO with AI?
Connect Search Console in read-only mode and let GIO turn your organic data into opportunities and recommendations.