Clicks
Total organic clicks on Google Search, compared with the previous period.
Search Console integration
Organic traffic, side by side with paid media
Search Console brings organic (SEO) performance, separate from paid media. GIO uses search data for diagnostics and recommendations.
Impressions
How many times your URLs appeared in search results.
CTR
Click-through rate (clicks ÷ impressions) by query, page, country and device.
Average position
Impression-weighted average position — the basis for spotting opportunities.
Official Google OAuth 2.0 with read-only scope (webmasters.readonly). GIO never changes Search Console settings — it only reads data. Available on the Pro plan or higher.
Google Ads vs. Search Console
Two distinct contexts, handled independently by GIO.
Type
- Google Ads
- Paid media
- Search Console
- Organic traffic
Metrics
- Google Ads
- CPC, conversions, ROAS
- Search Console
- Clicks, impressions, CTR, position
Latency
- Google Ads
- Near real time
- Search Console
- ~2 days (Search Analytics API)
Analysis focus
- Google Ads
- Campaigns and bids
- Search Console
- Content, indexing and SEO
SEO dashboard
SEO dashboard
A panel that consumes the Search Analytics API and consolidates the organic performance of the connected property.
Key KPIs
Four aggregated metrics for the period, each with a variation indicator vs. the equivalent previous period.
Time chart and trends
Daily series configurable by clicks, impressions, CTR and average position — correlate content or algorithm changes with traffic shifts.
Top gains
Queries or pages that gained clicks in the period.
Top losses
Queries or pages that lost clicks and need attention.
Global filters
Every block respects the active filters. Clicking a table row applies a quick filter on the query or URL.
Date range
Presets or custom range
Search type
web, image, video, news, discover
Device
desktop, mobile, tablet
Country
ISO code (e.g. bra)
Page
specific URL or path
Query
specific keyword
Detailed tables
Six tabs with sorting, pagination and local search; share bars show the relative weight of each row.
Keywords
Top queries — clicks, impressions, CTR and position.
Pages
Top URLs — clicks, impressions, CTR and position.
Countries
Organic performance by country.
Devices
Desktop, mobile and tablet.
Appearance
Search appearance — rich results, FAQ, AMP, etc.
URL inspection
Per-URL indexing diagnostics.
SEO opportunities
Automatic SEO opportunities
GIO computes opportunities from your top queries — concrete points where you can gain traffic with little effort.
Striking Distance
Queries in position 8–20 with at least 50 impressions — first-page candidates with content, internal links and on-page work.
CTR below expected
Queries in position 1–10 with 100+ impressions and CTR below expected — weak titles, meta descriptions or snippets.
Position distribution
Histogram of top queries by range, to see ranking concentration and growth potential.
Top 3
Positions 1–3
4–10
First page, outside top 3
11–20
Second page — striking distance target
21+
Deep positions, low visibility
Technical tools
Technical SEO tools
Technical diagnostics in the same panel: indexing, sitemaps and page performance.
URL inspection
Per-URL indexing diagnostics, equivalent to the Search Console tool.
- Indexing status (verdict PASS/PARTIAL/FAIL)
- Google canonical vs. user canonical
- Robots.txt and indexing state
- Last crawl and page fetch state
- Sitemaps that reference the URL
- Mobile usability and rich results
Sitemaps
Lists the sitemaps submitted for the property, with processing status.
- Path and type (sitemap or index)
- Last download by Google
- Submitted vs. indexed URLs
- Detected errors and warnings
PageSpeed and Core Web Vitals
Performance analysis via PageSpeed Insights, for the property and for the pages with the most impressions.
- Performance, SEO, accessibility and best-practices scores
- Core Web Vitals: LCP, INP/FID and CLS
- Mobile or desktop mode
- Up to 10 URLs with the most impressions in the period
AI analysis
Deep AI analysis
GIO analyzes SEO with real data from the connected property — without making up numbers. Tailored diagnostics and recommendations, on top of the dashboard.
What GIO can analyze
Diagnose drops or growth in organic traffic
Compare query and page performance across periods
Identify high-potential keywords (striking distance, low CTR)
Cross-reference countries, devices and search types
Point out which pages to optimize first, by impact
Example questions
Analyze my Search Console for the last 28 days
Which keywords are losing clicks?
What should I do to improve my pages' CTR?
Which pages have many impressions but few clicks?
In development
Roadmap
From analysis to active recommendation. In development:
SEO improvement recommendations
Concrete actions from your data, prioritized by estimated impact.
- Optimize title and meta description on low-CTR pages
- Improve content for striking distance URLs
- Fix detected indexing issues
- Technical fixes from Core Web Vitals
Page and post suggestions
Content ideas based on real queries and coverage gaps.
- New pages for keywords with demand and little coverage
- Blog posts from long-tail queries and questions
- Content clusters (hub and spoke pages)
- Editorial calendar ordered by opportunity
Analysis linked to recommendations
Exportable SEO action plans and tracking of progress after implementation.
- Link recommendations to specific queries/pages
- Compare periods to measure the result
- Actionable plans, not generic lists
Start now
Ready to analyze your SEO with AI?
Connect Search Console in read-only mode and let GIO turn your organic data into opportunities and recommendations.