Facebook Ads
Facebook campaigns with GIO automatic optimizations.
Meta Ads integration
Supported Meta campaigns
GIO optimizes campaigns in the connected Meta account — Facebook and Instagram — with the 12 automatic optimizations enabled on the project.
Instagram Ads
Instagram campaigns, including distribution across Feed, Stories and Reels.
Pixel and events
Meta pixels and conversion events used in optimizations and analysis.
Official Meta OAuth 2.0. Encrypted connection — no passwords stored.
Automatic optimizations
Automatic optimizations
Each optimization is an independent toggle per project.
Execution cycle
Daily automatic optimization engine. It reads the connected Meta Ads account and applies only enabled optimizations, respecting focus/avoid and selected campaigns.
Reads project settings and selected campaigns
Loads focus/avoid and queries metrics from the connected account
Runs the GIO Neural Network to decide which optimizations to apply
Applies enabled optimizations and logs them in history
All 12 optimizations
Budget
Budget Balance
Redistributes budget across campaigns and ad sets.
Control
Pause Ads
Pauses low-performing ads.
Control
Pause Ad Sets
Pauses low-performing ad sets.
Control
Stop Loss
Stops campaigns that exceed cost limits.
Control
Tracking Pause
Temporary pause for data analysis.
Fatigue
Anti-Fatigue
Prevents creative and audience fatigue.
Delivery
Time Optimization
Optimizes ad display times.
Delivery
Channel Optimization
Optimizes distribution between Facebook and Instagram.
Structure
New Ad Sets
Creates new ad sets automatically.
Structure
Structured Tests
Runs structured A/B tests.
Creatives
Ad Rotation
Activates old ads with good performance when CPA is high.
Creatives
New Posts as Creatives
Uses recent social media posts as creatives for ads.
Optimization control
Focus and Avoid — 3 levels
Define what GIO should prioritize and what it should avoid at three levels. The more specific, the better copy, creatives and automatic optimizations get.
Creation (new campaign)
Focus and avoid set at creation. GIO does not accept vague goals — include product, intent and message examples.
Existing campaign
Persistent briefing that guides automatic optimizations and ad generation on the campaign.
Ad set
Focus and avoid per ad set — ideal to separate audiences or offers in the same campaign.
Example of a well-defined focus
Capture people looking for a labor lawyer for severance; initial consultation; messages: CLT specialist, Fast severance, Lawyer SP
Generate leads, increase sales (vague — GIO asks for more detail)
Priority order
Ad set → Campaign → Creation. The most specific level wins; after publishing, refine on the campaign and ad sets.
Workflow
Campaign creation
Create Meta Ads campaigns from the dashboard. Nothing is published without explicit confirmation.
Two-step flow
- 1
Plan and confirmation
GIO extracts fields, validates completeness and shows a summary for approval.
- 2
Execution
After confirmation, the campaign is published to the Meta Ads account.
Campaign fields
Campaign name
RequiredCampaign type
RequiredMeta campaign — Facebook and Instagram
Focus
RequiredRich focus — see Focus and Avoid
Avoid
OptionalGeneral exclusions in free text
Daily budget
OptionalAmount per day (e.g. 50)
Website
OptionalDestination URL
Location
RequiredCountry, state or cities
Targeting
OptionalInterests, gender and age
Where to create
Meta account dashboard — create campaign
Campaign page — create from there
Dedicated creation flow in the dashboard
Ad sets
GIO works with ad sets in three contexts — from initial creation to ongoing expansion.
Initial creation — multiple ad sets
When creating a Meta campaign in the dashboard, GIO organizes ad sets by audience or offer — not a single block.
Automatic optimization — New ad sets
Creates new ad sets automatically when the AI detects a structure opportunity. Off by default.
Focus and avoid per ad set
Focus and Avoid cards on the ad set page are saved in the dashboard — more detailed than campaign level.
Geolocation
Reference for campaign creation, complemented after launch.
Country
Entire country (default if unspecified)
State
One or more states
Cities
List of cities
Governance and control
Optimization settings
Optimizations are configured per project. Each of the 12 is an independent toggle.
Campaign selection
By default, optimizations apply to campaigns selected in the dashboard.
Apply to all campaigns
When on, every campaign in the account is eligible and individual campaign toggles are ignored. Each optimization type still needs to be enabled separately.
Defaults when configuring
New ad sets
OffApply to all campaigns
OffOther optimizations
OnPaid plan limits
Basic
10 campaigns/day/platform
Pro
50 campaigns/day/platform
Super Pro
100 campaigns/day/platform
History and revert
Every automatic optimization GIO runs is logged in the project history.
Immediate revert
- Recent ad and ad set pauses
- Recent budget adjustments
Limited or unavailable revert
- Resource creation (ads, ad sets)
- Very old actions
- Types with no revert available
Governance and control
Meta Ads alerts
Configurable alerts per project in the Alert Center.
Campaign not spending
All plansActive campaign with no spend for N consecutive days.
Days with no spend: 1, 2, 3 or 5 (default: 2)
Weekly report
Automatic summary by email and/or WhatsApp. Configurable day and time.
Low balance
Alert when balance or payment method is below the defined limit.
Analysis and data
Dashboard and AI analysis
Reports and intelligence available in the dashboard for connected Meta Ads accounts.
Consolidated metrics
Impressions, clicks, conversions, total cost
CTR, CPC, CPA, conversion rate, ROAS
Configurable time chart
Filter by period and campaigns
Manual actions in the dashboard
Pause/enable ads and ad sets
Edit focus and avoid (campaign and ad set)
Open global optimization settings
Create a new campaign
View history and revert actions
Start now
Ready to optimize your Meta Ads with AI?
Connect your account, enable the optimizations that make sense and let the GIO Smart Network work 24/7.