Search
Search campaigns with keywords, themed ad groups and responsive ads.
Google Ads integrations
Supported campaign types
GIO works with the main Google Ads formats, applying optimizations and AI analysis to each.
Display
Display Network with visual creatives and audience targeting.
Shopping
Product ads with feed and e-commerce metrics.
Performance Max
Automated multichannel campaigns with conversion signals.
Demand Gen
Visual campaigns on YouTube, Discover, Gmail and partners to drive demand and conversions.
YouTube / Video
Video campaigns on YouTube and video partners.
Official Google OAuth 2.0. Encrypted connection — no passwords stored.
Automatic optimizations
Automatic optimizations
Each optimization is an independent toggle per project.
Execution cycle
Daily automatic optimization engine. Analyzes connected Google Ads account data and applies only enabled optimizations, respecting focus/avoid and selected campaigns.
Reads project settings and selected campaigns
Loads focus/avoid and queries metrics via Google Ads API
Activates the GIO Neural Network to identify which optimizations to apply
Applies enabled optimizations and logs to history
All 17 optimizations
Keywords
Negative Keywords
Identifies irrelevant terms and adds negatives to reduce waste.
Keywords
Keyword Addition
Adds keywords based on performance, converted terms and semantic opportunities.
Structure
Create Ad Groups
Creates new ad groups when AI detects structural gaps in Search campaigns.
Creatives
Create Ads
Creates responsive ads testing headline and description combinations.
Bidding
Bidding Strategy
Changes bidding strategy when there's opportunity to better align with conversions.
Bidding
Adjust Bids
Adjusts bids at keyword, group or campaign level based on performance.
Budget
Budget Rebalance
Redistributes budget prioritizing best-performing and scalable campaigns.
Control
Pause Campaigns
Pauses campaigns with consistently below-threshold performance.
Testing
A/B Testing
Runs structured A/B tests on ads and campaign elements.
Scheduling
Scheduled Optimization
Schedules optimization execution in strategic windows.
Targeting
Time Optimization
Identifies best-converting hours and adjusts scheduling or bid modifiers.
Targeting
Geo Optimization
Optimizes by city, state or region with bid adjustments and exclusions.
Targeting
Device Optimization
Calibrates bids for mobile, desktop and tablet by conversion rate.
Targeting
Demographic Optimization
Optimizes by age, gender and demographic signals based on conversion.
Targeting
Income Optimization
Adjusts bids and targeting by household income bracket.
Targeting
Network Optimization
Optimizes Google Search Network and search partners.
Extensions
Extension Optimization
Optimizes sitelinks, callouts, structured snippets and call extensions.
Optimization control
Focus & Avoid — 3 levels
Define what GIO should prioritize and what to avoid at three levels. The more specific you are, the better negation, copy and automatic optimizations perform.
Creation (new campaign)
Focus and avoid set at creation. GIO won't accept vague objectives — include product, intent and headline examples.
Existing campaign
Persistent briefing that guides automatic optimizations and ad generation for the campaign.
Search ad group
Focus and avoid per ad group — ideal for separating niches or different intents within the same campaign.
Example of a well-defined focus
Capture people searching for labor lawyer for severance; initial consultation; headlines: CLT Specialist, Fast Severance, Lawyer SP
Generate leads, increase sales (too vague — GIO asks for more detail)
Priority order
Ad group → Campaign → Creation. The most specific level wins; after publishing, refine at campaign and ad group levels.
Workflow
Campaign creation
Create Google Ads campaigns from the dashboard. Nothing is published without explicit confirmation.
Two-step flow
- 1
Plan and confirmation
GIO extracts fields, validates completeness and shows summary for approval.
- 2
Execution
After confirmation, the campaign is published to the Google Ads account.
Campaign fields
Campaign name
RequiredCampaign type
RequiredSearch (default), Display, Video, Shopping or Performance Max
Focus
RequiredRich focus — see Focus & Avoid section
Avoid
OptionalGeneral exclusions in free text
Daily budget
OptionalAmount per day (e.g. 50)
Website
OptionalDestination URL
Keywords
RequiredComma-separated (Search, minimum 2 ideas)
Location
RequiredBrazil, state or cities
Where to create
Google account panel — create campaign
Campaign page — create from there
Dedicated campaign creation flow in the panel
Ad groups
GIO works with ad groups in three contexts — from initial creation to ongoing expansion.
Initial creation — multiple groups
When creating a Search campaign from the panel, GIO organizes keywords into multiple groups by theme or intent — not a single block. Improves Quality Score and ad-to-keyword relevance.
Automatic optimization — Create groups
Creates new ad groups in existing Search campaigns when AI detects converting terms without an adequate group or structural gaps. Off by default.
Focus and avoid per group
Focus and Avoid cards on the Search ad group page are saved in the panel — more detailed than campaign level.
Geolocation
Reference for campaign creation and geographic optimization after launch.
Brazil
Entire country (default if not specified)
State
One or more states via Google Ads location IDs
Cities
City list with name, state and country
ID examples
São Paulo: 20106 · Rio de Janeiro: 20102. The system accepts state name as text and converts to ID automatically.
Continuous geo optimization
Geographic optimization adjusts bids and exclusions after the campaign is running — complements location defined at creation.
Governance & control
Optimization settings
Optimizations configured per project. Each of the 17 is an independent switch.
Campaign selection
By default, optimizations apply to campaigns selected in the panel.
Apply to All Campaigns
When active, all account campaigns become eligible and individual switches are ignored. Each optimization type still needs to be enabled separately.
Default settings
Create ad groups
OffBidding strategy
OffApply to all campaigns
OffOther optimizations
OnPaid plan limits
Basic
10 campaigns/day/platform
Pro
50 campaigns/day/platform
Super Pro
100 campaigns/day/platform
On the free plan: Bidding strategy and Budget rebalancing, plus the Apply to all campaigns option. Other optimizations and Pro plan alerts require a paid plan.
- Bidding Strategy
- Budget Rebalance
History and revert
Every automatic optimization executed by GIO is logged in the project history.
Immediate revert
- Added negative keywords
- Recent budget adjustments
Limited or impossible revert
- Resource creation (ads, groups)
- Very old actions
- Types with no revert available
Governance & control
Google Ads alerts
Configurable alerts per project in the Alerts Center. Advanced Pro plan alerts are not available on the free plan.
Campaign not spending
All plansActive campaign with no spend for N consecutive days.
Days without spend: 1, 2, 3 or 5 (default: 2)
Auction weakness
Pro planDrop in impression share beyond configured percentage (7 vs 30 days).
Minimum drop: 10%, 20% or 50%
Keyword impression drop
Pro planDrop in impression share on monitored keywords.
Minimum drop: 10%, 20% or 50% · optional keyword list
Account competition
Pro planAccount impression share drop or competition increase above the limit.
Minimum variation: 10%, 20% or 50%
Campaign competition
Pro planSame criteria as account competition, applied per campaign.
Minimum variation: 10%, 20% or 50%
Weekly report
Automatic summary via email and/or WhatsApp. Configurable day and time.
Low balance
Alert when balance or payment method is below defined limit.
Analytics & data
Dashboard and AI analysis
Reports and intelligence available in the panel for connected Google Ads accounts.
Competitive metrics
Impression Share (IS)
% of times ads showed vs total available
Absolute Top
% of impressions in position #1
Lost (Budget)
Impressions lost due to budget limit
Lost (Rank)
Impressions lost due to low Ad Rank
Start now
Ready to optimize your Google Ads with AI?
Connect your account, enable the optimizations that make sense and let the GIO Smart Network work 24/7.